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<Text textformat="02" language="fre">&#60;p&#62;&#60;b&#62;Certains exemplaires défectueux présentent des pages dans le mauvais ordre. Pour toute réclamation, merci de contacter &#60;a href="mailto:communication@septentrion.com" style="color:blue"&#62;communication@septentrion.com&#60;/a&#62;&#60;/b&#62;&#60;/p&#62;
&#60;p&#62;Comprendre pourquoi un produit, une origine ou une marque est clairement identifié, distingué des autres et reconnu pour des qualités particulières apparaît comme une question essentielle pour saisir le fonctionnement de l'économie et les dynamiques des marchés selon les moments et les lieux. Cet ouvrage collectif offre une perspective historique inédite pour mieux appréhender l'inscription de la réputation dans le temps et ses rapports avec le passé. Entre marché du luxe et marché de masse, la réputation participe de l'économie de la qualité et contribue à la structuration des marchés. Elle est un processus et une valeur, résultat de stratégies commerciales, mais elle relève aussi d&#8217;enjeux culturels, sociaux et politiques que ce livre met en lumière à travers des études sur les productions alimentaires, les vignobles ou les fournitures de la marine. L&#8217;histoire de la réputation offre un éclairage original sur les transformations de l&#8217;économie, le comportement des consommateurs et l&#8217;histoire des marchandises.&#60;/p&#62;</Text>
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<Text language="fre">Comprendre pourquoi un produit, une origine ou une marque est clairement identifié, distingué des autres et reconnu pour des qualités particulières apparaît comme une question essentielle pour saisir le fonctionnement de l'économie et les dynamiques des marchés selon les moments et les lieux. Cet ouvrage collectif offre une perspective historique..</Text>
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<Text language="eng">Understanding why a product is clearly identified, distinct from others and recognized for its specific qualities is a key question for figuring out economy: reputation is the cornerstone of this process.</Text>
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<Text textformat="02">&#60;p&#62;La réputation : un objet historique à identifier&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Stefano Magagnoli et Philippe Meyzie&#60;/em&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;&#60;strong&#62;Première partie. La valeur de la réputation&#60;/strong&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;Introduction&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;It's easy to say quality. Legal aspects of food quality&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Mariasole Porpora&#60;/em&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;The long life of Roquefort&#8217;s renown and its Markets: continuity and disruptions since the Middle Ages&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Sylvie Vabre&#60;/em&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;Approaches in Commercial Education to the Reputation of Foodstuffs: Portugal in the 18th Century&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Carmen Soares&#60;/em&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;« Le sandwich SNCF » : entre utilité marchande et mauvaise réputation&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Jean-Pierre Williot&#60;/em&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;&#60;strong&#62;Deuxième partie. Réputation, qualité et goût&#60;/strong&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;Introduction&#60;/p&#62;
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&#60;p&#62;Réputation, luxe et goût français au XVIII&#60;sup&#62;e&#60;/sup&#62; siècle.&#60;br /&#62;
Les ressorts du made in France&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Natacha Coquery&#60;/em&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;La Bourgogne, terre des vins de terroir : construction et ressources d&#8217;une réputation&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Jean-Pierre Garcia, Thomas Labbé et Guillaume Grillon&#60;/em&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;Les vins blancs doux et liquoreux du sud Gironde : la construction des réputations&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Stéphanie Lachaud&#8209;Martin&#60;/em&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;Building Reputation in Different Regulatory Environments: Bottled Mineral Water in 19th Century Europe&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Nicolas Marty&#60;/em&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;Maintenir sa réputation. Le pain de la coopérative socialiste Vooruit de Gand (1880-1914)&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Peter Scholliers&#60;/em&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;&#60;strong&#62;Troisième partie. Affirmer et préserver sa réputation&#60;/strong&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;Introduction&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;Construire la renommée des produits navals français à la fin du XVII&#60;sup&#62;e&#60;/sup&#62; siècle, une impossible quête ?&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Caroline Le Mao&#60;/em&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;La qualité des produits du nord au XVIIIe siècle, réalité ou stratégie commerciale&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Pierrick Pourchasse&#60;/em&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;Un fromage particulier des Préalpes Orobiques, le gorgonzola, entre succès commercial, innovation et préservation d&#8217;une dénomination traditionnelle&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Claudio Besana&#60;/em&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;Gastronomie et tourisme à l&#8217;origine de l&#8217;invention et de la réputation d&#8217;un produit de luxe : le caviar d&#8217;Aquitaine (XX&#60;sup&#62;e&#60;/sup&#62;-XXI&#60;sup&#62;e&#60;/sup&#62; siècles)&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Corinne Marache&#60;/em&#62;&#60;/p&#62;
&#60;p&#62; &#60;/p&#62;
&#60;p&#62;Conclusion générale&#60;/p&#62;
&#60;p&#62;&#60;em&#62;Stefano Magagnoli et Philippe Meyzie&#60;/em&#62;&#60;/p&#62;
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&#60;p&#62;Auteurs&#60;/p&#62;
&#60;p&#62;Contributors&#60;/p&#62;
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<Text language="fre">La collection reçoit les études historiques individuelles ou collectives des époques médiévale, moderne et contemporaine. Forte de 230 titres, elle met en évidence les différentes méthodes historiques sans en privilégier aucune particulièrement.</Text>
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<Text language="eng">Series supervised by Michel Leymarie. This series is concerned with individual and collective historical studies of the medieval, modern and contemporaries eras. With already 140 titles in its catalogue, it puts forwards the various historical methods...</Text>
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