L'écologie sous influence

How is ecological commitment expressed on social media? Through the analysis of thirteen French and Quebec Instagram profiles, Erica Lippert analyses the rhetorical and visual strategies that build a convincing self-image online.
What this examination of environmental discourses online reveals goes far beyond self-presentation: it amounts to a mapping of the ideologies, values and emotions surrounding ecology. From climate skeptics to activists, from elected officials to influencers, this book provides a comparative account of the ways in which each actor constructs, appropriates or instrumentalizes the ecological cause.