La mode en série à Berlin (1880-1914)

Berlin, capital of the newly founded Wilhelminian Empire, established itself as Germany's undisputed fashion center around 1900. Berlin's fashion success was not based on the work of grand couturiers, but on an industry that produced and sold mass-produced garments in standardized sizes (Konfektion) to bourgeois and middle-class customers. To take an interest in Berlin's clothing industry is to discover a part of the history of fashion that is still little-known in France. By analyzing the material and visual culture of this sector, we can understand the logic of clothing production aimed at selling low-cost fashion, and the commercial strategies of stores that we no longer know today. Many of Berlin's most famous names of the time contributed to this fashion culture through the design of their stores, their window displays, their advertising and their fashion shows, bringing about social changes in fashion.